7 Reasons Event Booking Systems Increase ROI

Want to make more profit from your next event? Not sure how to go about it? An event booking system can help simplify the process and increase your return on investment (ROI).

Event booking systems can:

• Provide 24/7 registrations
• Cater to non-English speaking attendees
• Monitor sales in real-time
• Help you brand the sales process
• …and much more

With so much financial upside, it’s a no-brainer.

Take a closer look at the top 7 reasons why event booking systems are worth it. They let you:

1. Measure sales in real time

Event booking systems allow you to monitor sales in real time. You can see when seats are bought and which ones are left. There are good business reasons for checking the progress of sales.

Keeping an eye on sales allows you to adjust prices to increase your ROI. For example, if tickets are selling fast, you might want to increase the price. (You can be sure to sell out anyway.) When seats are selling out slowly, you can reduce prices to increase sales. This also helps you avoid a lacklustre atmosphere due to empty seats.

Event booking systems also let you focus in on specific venue seating segments. You can narrow your focus on the micro-scale to figure out the specific seats that might not sell. This helps you ensure you’re generating the most revenue from each seat.

2. Cater to non-English speakers

People who don’t speak English might be intimated to buy tickets via live customer service. An event booking system comes in handy in this scenario, as many of these can support multiple languages. It costs you virtually nothing to add this feature, yet in return you’ll be increasing attendance.

If you’re willing to cater to international audiences, you’ll increase your brand image. It shows you’re going the extra mile. You’ll tap into markets never touched before. This potentially opens doors to new events in new locations.

Paying with foreign currency is also easier, since people can use credit cards to pay from all round the world. Event booking systems typically accept major credit cards like Visa and MasterCard.

3. Enable 24/7 registrations

Thanks to the automated nature of event booking systems, attendees will be able to buy tickets around the clock. They’ll let you accept payments and instantly send tickets to customers. Even in the middle of the night.

In contrast, a traditional customer service team can only accept sales during working hours. Sure, you can hire employees to work through the night to avoid missing out on sales. But your profits will take a dive due to this extra cost.

Allowing attendees to buy tickets 24/7 also makes sure you don’t miss out on impulse purchases. Those who get inspired will only buy in a short window of time. If you fail to let them buy right at that moment, you’ll miss the sale.

4. Tailor your branding

Most event booking systems give you freedom to customise the appearance of forms and tickets. Use this to add a brand logo and marketing messages to help sell other events. For instance, half the ticket could have event information and the other half could show off a marketing image.

Placing your brand logo in multiple locations is good business practice. It strengthens the bond between you and the customer. This encourages repeat business down the line.

Not sure how to create a suitable brand logo?

The key is to know your audience and make it usable for social media. Take a look at what successful competitors are doing for inspiration.

5. Use less paper

Use less paper to do your bit for the environment and drive extra sales. People are increasingly more conscious of how their actions negatively impact the environment. Going paperless improves brand image.

The lack of paper also reduces overheads, which in turn improves ROI. (But don’t expect huge savings that can turn the tide of a project.)

6. Set up links to CRM

Event booking systems can be linked to customer relationship management (CRM) software. This allows you to manage relationships, segment customers into lists, and improve your customer service.

CRM systems are great for managing customer data and manipulating it to notice patterns. For example, you can split up event attendees based on the ticket type they purchased. You can then send targeted marketing emails to offer similar seats for future events. 78% of event marketers say that email is their most effective way of selling.

There are a bunch of CRM software packages to choose from. Here are the top 3 options:

1. Salesforce: great for small businesses
2. Less Annoying CRM: the best low-cost option
3. Zoho: the best overall pick

Weigh up the price versus the functionality to determine what best fits your needs. Some CRM software comes with a free trial. It’s a risk-free way to evaluate it.

7. Accept bookings on the move

Nowadays, people always find time to have a smartphone in their hands. They will expect to book tickets via an app or mobile-friendly website. Use this to your advantage by letting them buy from any location.

Event booking systems tend to come with user-friendly apps that don’t have clutter. This streamlines the process of selecting tickets, picking reserved seats, and applying discount codes. Anyone can purchase wherever they are. All they need is an Internet connection.

To wrap up…

If you want to get better ROI from each event, invest in an event booking system. Its automated setup lets you capture data so you can learn more about your attendees and their buying habits. You can use these insights to increase future sales.

Event booking systems cannot turn a poorly performing event into one that blows the audience away. But they can help you earn more from each ticket or venue seat.

There’s a good chance your competitors are already using an event booking system to draw in attendees. Don’t be left behind: Invest in an event booking system and never look back.