Event marketing is a highly effective strategy for all types of businesses. An event might include conferences, seminars, VIP experiences, and so forth. Unlike most other marketing activities, events inspire and bring people together. However, it makes no difference how great your event is if no one attends. Promoting your event is a strategy for […]
10 Best event marketing strategies in 2022
The planning and efforts you put into organising an event will be fruitful only if attendees turn up. So, you should promote it in different ways and through different channels. You need to put in creativity and effort, especially if you aren’t a well-established brand. This blog discusses 10 of the best event marketing strategies […]
10 ideas to make your online events more engaging
With the evolving software technologies and pandemic restrictions, we have seen businesses in turmoil, causing them to shift their traditional approaches in favour of the virtual world. As the Covid restriction stretched the businesses in each domain, the worst-hit sector was the events management sector. However, innovation prevailed in this sector as well. Thanks to […]
How To Get The Word Out About Your Post-COVID Event
It’s been a long time since events were able to be planned and executed at full capacity, and the anticipation to navigate this ‘new normal’ way of living, for most, is tangible. However, many business owners and event organisers are undoubtedly feeling anxious about the pending restoration of their industries. Getting the word out to […]
Post-COVID Emerging Trends in the Events Industry
Rewind to approximately one year ago and we all thought the events industry was a goner. At least for the foreseeable future, anyway. Yet, here we are twelve months later, and it feels like a long time coming, but the world is finally opening up again and inching its way back to some level of […]
How to Spread the Word About an Event by Tapping Into Psychology
Word of mouth is still the best form of marketing, and social media has opened the floodgates. So let’s take a look at how to spread the word about an event with a few actionable tips. In this guide, we’ll cover the biological and psychological reasons people share content on social media. We’ll also give […]
4 Solid Strategies to Increase Event Registration
No matter what type of organisation you are or the kind of events you plan, a common problem is how to get people to come. The world is full of exciting concerts, meetings, and conferences. How can you make your event stand out? Many organisations depend on Eventbrite or other popular ticketing websites. If you’re […]
7 Instagram Caption Tips for Increasing Event Attendance
Want to increase event attendance? Rely on Instagram! Whether you’re planning a yoga class or a music festival, Instagram is a perfect place to promote your event. Here are three main reason you should market your event on Instagram: Reach your target audience. The Instagram community has over one billion active users. This means your […]
How to Set up Concert Ticketing: 15 Tips
You’ve got the band, the venue, and the theme for your next concert…but do you know how to set up concert ticketing? If you haven’t yet thought about where to sell your concert tickets, this guide is for you. Read on to learn… How to sell concert tickets Where to sell concert tickets How to […]
7 Proven Ways to Promote Your Event Offline
It can be tempting to rely purely on digital channels for your event marketing, but certain methods to promote events offline can still be very effective at reaching audiences. People of all ages and interests will see billboards, read flyers, be exposed to signage, see TV ads, or hear radio adverts. Any event marketing method […]