5 Newbie Mistakes You Make When Sharing Your Event On Twitter

Oct 02 2017

New to Twitter? Don't worry, we've all been there. This is how we know how to avoid these newbie mistakes when posting about your event on Twitter.

1. Not sharing a link in your Tweet

We’ve seen this one a lot & it also goes with not sharing the event name or even any valuable information at all. This type of Tweet will only be valuable to people that actually follow you but will be very useless if they re-tweet it. Also, not including the direct link in your tweet simply adds another step for your potential guest to overcome if they want to get the tickets - and you want to make their purchase journey as easy as possible. So, just include a direct link to the tickets like so:

2. Not sharing a direct link to tickets

Yes, this is pretty much a repetition from the previous step, but, you’d be surprised how many people share links to their Facebook event instead, for example. Again, sharing a link to the Facebook event will add another extra step for your guest to take before they get to the actual tickets, and you want them to buy the tickets right away, right?

3. Not scheduling your Tweets

Don’t just tweet once. Your potential ticket buyers follow so many Twitter accounts on regular basis, it’s impossible to target all of them on the right time. The simplest way to reach as many people as possible is to schedule a few tweets with different calls to action. Use TweetDeck (free & easy) or other social media management system to do so.

4. Not sharing a picture or a GIF with your Tweet

Once again, your potential guests are bombarded with tweets on the regular basis. If you simply tweet some text, it might not even catch their attention, but adding a picture or a GIF will attract more eyes to your content. You can simply use GIPHY to find a funny GIF for your next Tweet.

5. Not mentioning other participants

If you have notable participants at your event, make sure you tag them in your Tweet (provided they’re on Twitter). This will make them notice your tweet and re-tweet it to their followers, which equals more exposure to your event.

Bonus: don’t start any Tweet with the @TheNameOfWhoeverYouWantToTag - this will make the tweet appear in your personal tweets and won’t push it to general public. If you have to, put a full stop before the “@” sign and this will push the tweet to the public feed.

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